User Acquisition
4399 Grows Legend of Mushroom by 32.73% with Playtime
4399 grows Legend of Mushroom in Japan by 32.73% D7 ROAS using RiverAds's Playtime ad unit, achieving 46% campaign scale increase in one month.
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User Acquisition
Unico Studio Unlocks New UA Channel with 30% Higher ROAS
PUBLISHER
Unico Studio
APP
Brain Test, Who Is Lying, Wordfest
HEADQUARTERS
Palo Alto, US
REGION
North America
Highlights
4×
increase in ad spend in a year
30%
higher ROAS than other channels
10%
user base increase in 3 months
Background
The journey for Unico Studio as a games developer began back in 2017. With offices in San Francisco, Istanbul, and Amsterdam, its creative workforce has since multiplied from a handful of people to over 50 team members. First focusing on word games in the casual vertical, the developer released its first hit title Brain Test, which has surpassed 250 million downloads worldwide.
Challenge
Unico Studio is a strong advocate for rewarded channels and wanted to embrace these channels in its UA mix. But the studio's rewarded channels were performing quite differently to those on traditional channels. Conversion rates were typically low, and results often fluctuated.
Solution
Unico Studio's UA team was trying to overcome these challenges and test diverse channels. It noticed RiverAds's large presence in the industry-leading indexes and was introduced to RiverAds's time- and event-based rewarded ad unit Playtime. Initial tests already brought to light an easy and entertaining rewards experience powered by precise age and gender targeting.
Impact
The games developer's UA spend with RiverAds increased 4× in a year, transforming RiverAds into one of its top UA channels. Unico Studio succeeded in scaling many of its titles in Brazil, France, and Germany. Its user base increased by 10% in 3 months, with a 12% uplift in app installs and ROAS 30% greater than the average rate shown with other channels.
Looking Forward
Unico Studio has several new titles lined up for its users and continued collaboration with RiverAds as a core UA channel. The studio is working on NFT-based games and recently announced its first NFT title, Age of Brainos.
ROAS proved to be 30% greater than the average rate shown with other channels 30% greater
"Our partnership with RiverAds is not just UA-oriented – it's also important for our product development efforts. We see strong retention metrics from Playtime users, with a truly positive impact on our revenue and LTV."
Ibrahim Akcali
UA Lead at Unico Studio
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