User Acquisition
4399 Grows Legend of Mushroom by 32.73% with Playtime
4399 grows Legend of Mushroom in Japan by 32.73% D7 ROAS using RiverAds's Playtime ad unit, achieving 46% campaign scale increase in one month.
Learn more
User Acquisition
Homa Launches 30 Games to Hit Growth Goals
PUBLISHER
Homa Games
APP
Multiple games (Merge Master, Aquarium Land, Agent Hunt)
HEADQUARTERS
Paris, France
REGION
Europe
Highlights
30
games launched in 3 months
130%
D7 ROAS achieved
68×
exponential growth in installs
Background
Mobile games publisher Homa was founded back in 2018. The company has since then published 80 games on both iOS and Android platforms, which have attracted an impressive 1.5 billion downloads worldwide. The company now employs over 220 people to develop its games in a methodical, data-driven manner.
Challenge
UA Team Lead at Homa Mathieu Vergnaud believes that user acquisition is straightforward, but you have to know the right tricks of the trade to achieve low CPIs. His team wanted to test new networks, as they had doubts before launching that they could push at scale with positive ROAS.
Solution
That's when Homa's UA team found RiverAds's unique gamer-oriented ad inventory and rewarded ad model Playtime. The unit would allow the Homa team to reach users more effectively through precise demographic targeting and access to an experienced RiverAds account manager.
Impact
D7 ROAS is now up to 130%, after experiencing less than 10% fluctuation during the scaling phase. Homa was so impressed with the results that 3 months into its partnership with RiverAds, it launched 30 (out of 40) games. Its installs from RiverAds also grew exponentially by 68× on Android from Day 1 to Day 90.
Looking Forward
To grow its partnership with RiverAds further, Homa plans to launch more campaigns on iOS inventory and test multi-event-based campaigns with RiverAds.
D7 ROAS is now up to 130%, with <10% fluctuation during the scaling phase 130%
"The diversity of campaign types at RiverAds allows us to reach our audience at scale and meet our KPIs while the support of our dedicated account manager and how the collaboration is structured makes it much easier to manage and navigate"
Mathieu Vergnaud
UA Team Lead
Related Success Stories
User Acquisition
Candivore Captivates New Users with Playtime
Candivore scales Match Masters with RiverAds's Playtime, achieving 50% higher LTV, 20% ROAS improvement, and 100K+ monthly installs in strategic markets.
Learn more
User Acquisition
Trailmix Games Experiences Increase in Installs
Trailmix Games boosts Love & Pies installs by 30% in Germany, achieving 29% higher tutorial completion rates and 33% CPI reduction through RiverAds's Playtime.
Learn more