Candivore Captivates New Users with Playtime

Tel Aviv-based mobile game developer Candivore was founded in 2017 and is celebrated for its success with its groundbreaking title Match Masters. The game became a global hit after it transformed the popular match-3 game into a brand-new experience by incorporating a highly engaging multiplayer element. Today, the hit title has generated an impressive 30 million downloads worldwide.

Candivore teamed up with RiverAds for a meticulous hands-on UA approach and launched various campaigns with Playtime. One of the key strategies was segmenting the Playtime audience as much as possible based on mobile interest, demographics, and GEO.

Within just a few months, Candivore witnessed not just the highly promising scalability of RiverAds's extensive network but also Playtime users' quick progress in the title. With RiverAds, Candivore surpassed its goal of ROAS Day 7 by 20% and exceeded its LTV expectations by 50%. Today Candivore achieves over 100K installs with RiverAds on a monthly basis.

The team believes that the mobile gaming landscape will continue to be incredibly competitive and in constant evolution. But Candivore will work together with RiverAds to make Match Masters even more compelling and exciting for its millions of users.