User Acquisition
4399 Grows Legend of Mushroom by 32.73% with Playtime
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User Acquisition
Trailmix Games Experiences Increase in Installs
PUBLISHER
Trailmix Games
APP
Love & Pies
HEADQUARTERS
UK
REGION
Europe
Highlights
29%
higher tutorial completion rate
33%
reduction in CPIs
30%
boost in installs in German market
Background
UK-based Trailmix Games was founded in 2017 with the belief that "snackable" games can make a positive impact on people's lives. The Supercell-backed company's first game Love & Pies, released in September 2021, quickly became a big hit on the merge-2 puzzle scene and generated millions of installs.
Challenge
Trailmix was finding it tricky to effectively reach untapped audiences in a super competitive and crowded mobile gaming genre. The gaming company knew it had to devise a different game plan to stand out from the big and well-established companies.
Solution
Trailmix discovered RiverAds and its unique rewarded ad unit, Playtime. This rewarded model, combined with RiverAds's exclusive inventory, offered a promising opportunity for Trailmix to diversify its marketing mix and reach new audiences.
Impact
After launching its first campaigns in the US, RiverAds's Playtime outperformed its primary growth channels by a long way. Trailmix saw that the tutorial completion rate for Love & Pies increased by around 30% and RiverAds's users displayed higher engagement. They also managed to reduce CPIs by 33% and boost installs by 30% in the German market.
Looking Forward
Following this success, Trailmix remains committed to scaling Love & Pies and plans to launch new GEOs with RiverAds and explore new promotions.
Within a month, RiverAds's activities helped boost installs by 30% in the German market 30%
"As a puzzle game maker, we face stiff competition from some of the biggest players in the industry. However, with RiverAds as our trusted advertising partner, we've been able to surpass the user acquisition limits that we encounter on other media sources."
Said Yilmaz
UA Manager at Trailmix Games
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