Lion Studios Enjoys 25% Uplift in Session Lengths

Based in San Francisco, California, AppLovin's Lion Studios, is a mobile games publishing studio with offices across the globe. The studio initially launched its business back in 2018 exclusively as a hypercasual games publisher but recently decided to branch out into different gaming verticals. Since its foundation, the company has reached almost 4 billion downloads worldwide.

RiverAds attracted the UA team at Lion Studios' attention as a new traffic source for publishers who want to boost their scale with engaged users. Playtime – a solution that rewards users based on time spent and events completed in gameplay – proved an ideal fit for Lion Studios' extensive portfolio.

With RiverAds's ad solutions designed for mobile gamers, Lion Studios leveraged a new traffic source and could achieve its ROAS goals. RiverAds became a strong partner for Lion Studios on Android within a short period of time. In less than 6 months, the publisher increased the UA spend on RiverAds's network with a 3× budget increase. Lion Studios also enjoyed a 10% increase in retention rate and boosted its Day 1 daily usage by 25%.

Lion Studios remains determined in its mission to captivate and entertain a global audience through incredible mobile games. The company plans to continue working with RiverAds by exploring new promotions, targeting options and GEOs, as well as testing new games.