Green Panda Games Reaches New Audience with RiverAds

First established in 2013, Green Panda Games has swiftly grown since 2017 to become a leading game developer. The company has more recently joined global gaming giant, Ubisoft, as a member of its group. Today, Green Panda Games has published over 30 titles and sees over 250 million DAUs across its portfolio of apps.

Playtime's event-based campaigns are designed to connect studios with highly engaged users. Users are rewarded in the in-app currency of the publisher's app for every level a user completes in the hypercasual game. By continuously rewarding the user for their gameplay, Playtime is able to drive extended session times and higher ARPUs.

By running event-campaigns with Playtime, Green Panda Games has been able to successfully scale its new and legacy titles. As a result, the games developer was able to increase its UA spend on RiverAds by over 1,000% in one month. This is because they could extend the gameplay of users with a long-term LTV 15 to 20% higher than with other channels. Due to this strong performance, the games developer doubled the number of titles it ran on the platform.

As Green Panda Games continues to grow, it will take a strategic focus on developing more casual games in addition to its commitment to the hypercasual market. RiverAds will support the user acquisition efforts of over 15 Green Panda Games titles.