Monetization

Gameloft Grows Ad Revenue by 20% with Playtime

PUBLISHER

Gameloft

APP

Asphalt 8: Airborne

HEADQUARTERS

Global

REGION

Worldwide

Gameloft Grows Ad Revenue by 20% with Playtime showcase

Highlights

20%

growth in ad revenue

20%

higher ARPDEU than rewarded video

2×

ARPDEU of interstitial ads

Background

Founded in 2000, Gameloft has grown to become a global games publisher with an impressive 17 development studios worldwide.

It boasts a rich portfolio of 190 games covering the most popular genres. Among its vast portfolio of games is the famed Asphalt racing series, with Asphalt 8: Airborne becoming one of the top titles in the portfolio. Today, Asphalt 8: Airborne has 600,000 DAUs worldwide.

Challenge

In an effort to continue expanding Asphalt 8: Airborne's rewarded experiences, Gameloft looked to find an alternative to traditional rewarded formats.

As user experience is key to its product, Gameloft sought to give players a fun way to earn in-app currency. It was critical to find a solution that facilitated growth with limited threats of revenue cannibalization and user churn.

Solution

Gameloft found RiverAds's Playtime to be a refreshing way to increase player engagement, as it enables users to earn Asphalt 8: Airborne's currency for the time they spend and events they complete playing other games.

Playtime drives further engagement when it sends Asphalt 8: Airborne users notifications about their earnings while they play the advertiser's game.

Through these frequent notifications, players are not only encouraged to return to Asphalt 8: Airborne; they enjoy continuous promotions when they engage with other apps.

Impact

After adding Playtime, Gameloft was able to grow Asphalt 8: Airborne's ad revenue by 20%, while increasing its user activity within the app. Players could enjoy a premium experience in the game and rapidly earn in-app currency.

In addition to the engagement value created, Playtime packs a punch from a monetary perspective. According to Gameloft, Playtime currently achieves the highest ARPDEU of all the publisher's ad formats, achieving an ARPDEU 20% higher than rewarded video and nearly double that of interstitial ads.

This has resulted in a holistic solution that boosts user experience and monetization.

Looking Forward

Playtime has proven itself as a unique kind of rewarded experience that benefits the users as well as the publishers.

Due to Playtime's success in Asphalt 8: Airborne, RiverAds and Gameloft are looking to expand their monetization partnerships into additional Gameloft apps in the coming months.

Gameloft will meanwhile continue to develop more and more mobile games and is even working to increase its presence on new platforms in an initiative to reach new audiences.

Gameloft was able to grow Asphalt 8: Airborne's ad revenue by 20%

"Playtime has been a no-stress source of revenue and user engagement. As part of our monetization strategy, it is an incremental revenue source, the format is fun for users, and we have no worries about user churn. Making it the ideal solution for mobile games."

George Iosif

Gameloft