Monetization

Atlas Reality Increases ARPDAU by 25% with Arcade

PUBLISHER

Atlas Reality Inc.

APP

ATLAS: EARTH

HEADQUARTERS

Austin, Texas, USA

REGION

Global

Atlas Reality Increases ARPDAU by 25% with Arcade showcase

Highlights

60%

of MAUs participate in Arcade

25%

increase in ARPDAU

100%

incremental revenue without cannibalization

Background

Atlas Reality, Inc., a mobile gaming company based in Austin, Texas, is on a mission to merge the virtual and real world through innovative location-based metaverse games. With its popular title ATLAS: EARTH, the company engages millions of users worldwide by enabling them to buy virtual real estate overlaid on top of the real world.

ATLAS: EARTH lets players own virtual land mapped to real-world locations and compete for titles like in-game mayor and president. With tens of thousands of players actively claiming land daily, it's now the world's largest virtual real estate game.

Challenge

To further enhance app loyalty and retention, Atlas Reality sought to bring real-world value to its users – such as earning in-game currency as they spend money at brick-and-mortar stores when they use a credit card. ATLAS: EARTH also gives players a way to engage with the app by documenting their travels by buying badges to populate a digital passport, which in turn boosts the generation of virtual rent.

While ATLAS: EARTH was already leveraging diverse revenue streams – such as in-app purchases, ads, and other in-game events – the company wanted to explore further monetization solutions that would further enhance player engagement.

The team's goal was to attract more engaged long-term mobile gamers and deliver new ways for them to earn Atlas Bucks without needing to make in-app purchases.

Solution

Atlas Reality discovered the white-label solution RiverAds Arcade, a solution that seamlessly integrated into ATLAS: EARTH's platform.

The time- and event-based rewarded solution enables players to earn Atlas Bucks when they engage with premium mobile games advertised in Arcade's UI. Since the solution delivers incremental revenue, the Atlas Reality team didn't have to worry about revenue cannibalization.

Impact

By integrating Arcade, the team at Atlas Reality recorded a 25% increase in ARPDAU and a significant increase in player lifetime value for its app ATLAS: EARTH. The data revealed that more users were engaging with Arcade's selection of top mobile games in exchange for Atlas Bucks, driving higher overall app engagement.

Moreover, 60% of them chose to participate in RiverAds's user-initiated Arcade solution to enhance the in-app rewards they were earning, further diversifying how players interacted with the app and earned virtual rewards.

Looking Forward

Atlas Reality is committed to pioneering a new genre of mobile gaming that continues to blur the lines between the virtual and physical worlds.

In collaboration with RiverAds, the company plans to expand its reach into new international markets, including Scandinavia, South Korea, and Japan.

The team at Atlas Reality recorded a 25% increase in ARPDAU

"Our players love Atlas Arcade! They've been swimming in Atlas Bucks since we added it, and we've seen a 25% increase in ARPDAU without any cannibalization of existing monetization channels."

Sami Khan

CEO & Co-Founder of Atlas Reality