ZBD Outperforms Benchmarks by 20% with Playtime

ZBD is a US-based fintech and payments company founded in 2019 that is active in the Bitcoin gaming space and present in 100+ markets. Its mission is to help game developers reward their users with Bitcoin rewards and continuously set the industry pace in terms of fun and innovative monetization solutions.

In 2020 the company launched its ZBD app, a crypto wallet in which users earn, store, and spend their Bitcoin. Since its launch, the app has generated more than 2 million downloads worldwide. With it, users can play free mobile games, participate in surveys, and complete diverse activities in exchange for real Bitcoin rewards.

ZBD's team saw Playtime's unique per-minute earning mechanic as a better fit than traditional offerwalls. The popular solution allows users to earn rewards – in this instance, Bitcoin – for playing top-ranked mobile games.

To help ZBD's team maximize their success with Playtime, RiverAds's team of growth managers recommended diverse initiatives and optimizations to maximize app revenue and engagement.

ZBD implemented them all – from multiple strategic Playtime placements and regularly sending users push notifications to introducing the app's own dedicated gaming section. The company pulled out all stops to also ensure new users received attractive welcome bonuses and to promote user interaction outside the app via external channels such as Discord.

ZBD has integrated multiple different offerwall and surveywall providers; however, its team has reported that RiverAds's alternative solution with Playtime still performs best.

After implementing every recommended engagement and visibility initiative, ZBD managed to retain 45% of its DAUs engaging with Playtime, which is beyond the vertical-wide benchmark. Not only that – the ZBD app outperformed the entire vertical's average user activity by 20%. These numbers alone highlight both ZBD and Playtime's ability to activate a high rate of users committed to engaging and earning crypto rewards on a daily basis.

When comparing ZBD's Playtime users to its non-Playtime users, the former also enjoy 272% more frequent daily app sessions. This is largely due to ZBD's commitment to implementing multiple re-engagement initiatives, from push notifications to serving highly compelling Playtime placements inside the ZBD app.

That wasn't the only discovery. Playtime users are also 3 times more likely to return to the ZBD app after Day 30 compared with non-Playtime users. RiverAds's solution is therefore highly effective at retaining ZBD users and drawing engagement from them over the long term as well as every day.

ZBD and RiverAds will continue to collaborate on running in-app promotions at a fast pace. Moving forward, as ZBD consolidates its influence in the crypto payments space, the company has plans to expand outside the US, which is by far its biggest market to date.

Despite ZBD's current presence in 100+ countries, its team will continue to work with RiverAds to connect with more European users, as ZBD will focus on growth in the EU in the coming year.