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User Acquisition
Dragon Plus Develops Their Global Growth Strategy with RiverAds
PUBLISHER
Dragon Plus
APP
Makeover Master
HEADQUARTERS
China
REGION
APAC
Highlights
10%
higher retention rates
30
new countries expanded into
400%
increase in spend for Makeover Master
Background
Founded in 2018, DragonPlus' goal is to become one of the leading companies in the field of mobile entertainment and digitalization. Over the past three years, it has grown to be among China's fastest-growing publishers with 100 million global users. Dragon Plus has established its presence in the industry by publishing over 30 games focusing on the casual and hypercasual game verticals.
Challenge
To continue its plans of global expansion, Dragon Plus sought to explore new markets for its puzzle title Makeover Master. Given the complexity of identifying and launching in new GEOs, the game developer relies on RiverAds's Playtime ad unit to successfully test new regions and grow its user base globally.
Solution
A trusted channel is essential for Dragon Plus when creating a growth strategy for Makeover Master. RiverAds's historically strong performance and scale made it the ideal growth solution. This global scale can be attributed to RiverAds's extensive network, which allows advertisers to reach their core markets and beyond through the Playtime ad unit.
Impact
By working with RiverAds, Dragon Plus has been able to develop a global growth strategy for Makeover Master and has expanded its UA efforts into nearly 30 new countries. Its core acquisition strategy moved from focusing exclusively on the US to launching in new key GEOs: GB, FR, CA, and DE. This growth has positioned RiverAds as one of Dragon Plus' top user acquisition channels and increased the spend for Makeover Master by 400% in July and another 300% in August.
Looking Forward
Dragon Plus plans to continue its evolution into becoming one of Asia's leading global game developers. The game developer is continuing to strengthen its partnership with RiverAds month over month by entering new GEOs and increasing the number of titles running on the RiverAds platform.
Dragon Plus has been able to expand its UA efforts into nearly 30 new countries 30 new countries
"RiverAds helps us to expand our marketing strategy beyond our core market and focus on acquiring users in the new market such as CA, AU, FR, DE and many other countries. RiverAds has become an important channel for us at present. We think RiverAds will become one of the top acquisition channels for our games in the future."
Dragon Plus
Company Statement
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