What is Strategy Games?
Mobile games that emphasize strategic thinking, resource management, and tactical decision-making to achieve victory objectives.
Strategy games are mobile games that require players to use strategic thinking, resource management, and tactical planning to achieve specific objectives. This genre includes real-time strategy (RTS), turn-based strategy, tower defense, and 4X games (explore, expand, exploit, exterminate). Players must make decisions about resource allocation, unit deployment, base building, and long-term planning to succeed.
Why It Matters
Strategy games attract highly engaged audiences who typically have longer session times and higher retention rates compared to casual games. They often feature strong monetization through premium units, time-skipping mechanics, and competitive elements. The genre appeals to players who enjoy intellectual challenges and complex gameplay systems.
How to Calculate
Key metrics include Battle Win Rate, Resource Management Efficiency, Base Development Progress, and Alliance/Clan Participation Rate. Session metrics: Average Battle Duration, Strategies Attempted per Session, and Progression Milestone Achievement Rate.
Industry Benchmarks
| Category | Average | Good Performance |
|---|---|---|
| Average Session Length | 20-40 minutes | 30+ minutes |
| Day 30 Retention | 18-28% | 25%+ |
| Alliance Participation | 40-65% | 60%+ |
Best Practices
Design multiple viable strategies to encourage replayability. Implement social features like alliances or guilds for long-term engagement. Balance competitive and cooperative elements. Provide clear feedback on strategic decisions. Use tutorials that teach strategic thinking rather than just mechanics.
Examples
Popular mobile strategy games include Clash of Clans (base building and raids), Plants vs. Zombies (tower defense), Civilization VI (turn-based 4X), and Fire Emblem Heroes (tactical RPG). Many combine strategy with collection and social elements.
Notes
Strategy games often incorporate real-time elements even in turn-based formats through timers, events, or multiplayer interactions. The genre frequently overlaps with RPG and simulation elements, creating hybrid experiences that appeal to broader audiences while maintaining strategic depth.