What is Offerwall?
A monetization feature that displays a list of actions users can complete in exchange for virtual rewards within an app.
An offerwall is a monetization and user engagement feature that presents users with a curated list of actions they can complete to earn virtual rewards, in-app currency, or premium content. These actions typically include downloading and trying other apps, completing surveys, watching videos, making purchases, or signing up for services. Offerwalls are commonly integrated into mobile games and apps as a way to provide value to users while generating revenue.
Why It Matters
Offerwalls provide a win-win monetization strategy: users receive valuable rewards for their engagement, while app developers generate revenue from completed offers. They offer an alternative to traditional advertising that feels more valuable to users, often resulting in higher engagement rates and better user experience compared to interruptive ads.
How to Calculate
Offerwall Revenue = Number of Completed Offers × Average Payout per Offer. Conversion Rate = (Users who completed offers ÷ Users who viewed offerwall) × 100%. ARPU from Offerwall = Total Offerwall Revenue ÷ Total Active Users.
Industry Benchmarks
| Category | Average | Good Performance |
|---|---|---|
| Completion Rate | 5-15% | 15%+ |
| Average Payout per Offer | $0.50-$3.00 | $2.00+ |
| User Return Rate | 30-50% | 50%+ |
Best Practices
Place offerwalls prominently but not intrusively in the app flow. Offer compelling rewards that align with user needs and app economy. Regularly update offer inventory to maintain user interest. Implement proper tracking and attribution for offer completions. Balance high-value offers with achievable ones to maintain user motivation.
Examples
A puzzle game offers coins for completing app installs, a fitness app provides premium features for survey completions, a social app gives virtual gifts for video views. Mobile games often integrate offerwalls as a way for users to earn extra lives, power-ups, or premium currency.
Notes
Offerwalls work best in apps with established virtual economies where rewards have clear value to users. Success depends heavily on offer quality, reward relevance, and user experience design. They are particularly effective in freemium apps and games where users are already engaged with virtual currency systems.